The promotion only requires shoppers to purchase a savory snack to enjoy a one-month trial of the streaming service. The promotion includes specially marked packs that highlight the various content options available including Star Trek, Mission: Impossible and The First Lady. The campaign could help to bolster subscription numbers for Paramount+, while also encouraging purchase of Walkers.
Walkers Max Senior Brand Manager Jonathan Roberts spoke on the new Walkers promotion saying, “We know screen time is the largest snacking occasion and, as the most-loved crisp brand, we are perfectly placed to cater to this demand. Our partnership with Paramount+ is the ideal opportunity for retailers to tap into snacking occasions like ‘big night in’ and increase sales by offering customers a free month-long subscription to the streaming service.”