One of the most impressive marketing initiatives in the September 2022 marketing round-up comes from a collaboration between Rojkind Arquitectos, Bompas & Parr, and tequila company Jose Cuervo. The two design practices created a metaverse distillery, featuring interactive experiences, that suited the vision of Jose Cuervo.
Another exciting but mysterious marketing strategy comes from Adam Neumann, the co-founder of WeWork. Neumann announced his new venture this month, a rental housing start-up called Flow. Besides the 2023 launch date, little else has been revealed.