Customers who buy Whetstone Beer Co. now get a unique sticker for free, thanks to the collectible beer can labels on the eco-friendly cans. The peel-off stickers on the recyclable cans tap into collectible culture for owning, trading and showing off stickers, such as often done at venues with sticker walls. These beer can label stickers are ready to be placed on cooler covers, water bottles and laptops.
Whetstone Beer Co. co-owner Tim Brady, said “We spend a lot on printing custom can labels, which nearly always just end up in a recycle bin. I thought, there has to be a way to make the label useful beyond simply showcasing the beer on the shelf.”
