PepsiCo has launched a new ‘Share More Joy’ campaign which features a new holiday commercial called ‘Melt.’ The commercial, created in cooperation with Frito-Lay, will air on Thanksgiving Day and features direction by Emmy Award winner Robert Stromberg. The commercial will highlight Frito-Lay’s new digital ‘Holiday Village,’ an immersive virtual experience that allows consumers to discover new limited edition snacks and merchandise inspired by the holidays.
“Our core mission is to create more smiles,” said Aidan Kingerlee, vice president of marketing at PepsiCo, in a statement. “The holidays are a time to bring loved ones and friends together, and PepsiCo beverages and snacks are the perfect complement for holiday celebrations. We are so excited to feature our iconic beverage and snack brands in our joyous and fun holiday commercial this year.”
Image Credit: PepsiCo