BLACKPINK is the newest Oreo collaborator, and the group’s custom treats are fittingly packaged in a pink wrapper. With pastel pink cookies and black filling, the classic sandwich cookie appears to be getting a K-pop-inspired makeover. This will be an Asia-exclusive release, with the cookies launching in Indonesia, the Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea starting in 2023.
“Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture,” Oreo shared in a statement. “BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play.”
