The Royal ice cream brand from Diplom-Is won’t be sold in carbon black containers anymore, thanks to a new partnership with Berry Superfos. The new non-carbon container can be seen by the Near Infrared (NIR) scanners employed in trash sorting procedures, allowing them to be appropriately disposed of after emptying. This continues Diplom-Is sustainability initiatives by reducing packaging waste created by its products.
“We are very satisfied with the result. The new black enables proper sorting of Royal ice cream containers at local recycling and sorting facilities, which can save significant amounts of virgin plastic material. We have been very thorough in our approach by successfully testing the non-carbon black containers at two local recycling plants in Norway, as well as at a sorting plant in Germany,” said Anne-Lene Molland, communications manager at Diplom-Is.
Image Credit: Diplom-ls
