Guild Esports, an esports team co-owned by David Beckham, has announced the launch of Guild Studios, a new production and creative services division of the Guild label. The new division prioritizes offering cutting-edge campaign-led solutions to brands seeking to engage with the gaming, esports, Gen-Z, and Gen-Alpha audiences.
Gen-Z consumers increasingly engage with gaming IP in ways other than video games; a vast majority watch content creators when offline, and 94% of Gen-Alpha consider themselves gaming enthusiasts.
Guild Studios provides end-to-end creative services, production, and esports marketing consulting to brands, agencies, and media owners. Campaigns by the studio are designed to engage with younger consumers more intensely than conventional advertising. Guild Studios will utilize the brand’s physical facility in Shoreditch to further its efforts in becoming a premier agency for esports and gaming briefs.
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Image Credit: Guild Esports
