Chick-fil-A’s new salad dressing has recently made its way into grocery stores, joining a growing trend of quick-serve restaurants selling their products outside of their own establishments. The The dressings include Avocado Lime Ranch, Garden Herb Ranch, Creamy Salsa, and Zesty Apple Cider Vinaigrette.
The launch was originally tested in Tennessee and Cincinnati in October 2020 and received widespread approval. During the trial, the dressings were offered in 12-ounce bottles at participating Walmart, Kroger, and Meijer stores. This move is part of a larger strategy by restaurants to increase revenue and brand exposure by expanding beyond their traditional restaurant model.
By offering their products in grocery stores, quick-serve restaurants can reach a wider audience and generate additional sales. The decision by Chick-fil-A and other quick-serve restaurants to sell their products in grocery stores is a strategic move that can help increase revenue, customer loyalty, and brand exposure.
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