The launch was originally tested in Tennessee and Cincinnati in October 2020 and received widespread approval. During the trial, the dressings were offered in 12-ounce bottles at participating Walmart, Kroger, and Meijer stores. This move is part of a larger strategy by restaurants to increase revenue and brand exposure by expanding beyond their traditional restaurant model.
By offering their products in grocery stores, quick-serve restaurants can reach a wider audience and generate additional sales. The decision by Chick-fil-A and other quick-serve restaurants to sell their products in grocery stores is a strategic move that can help increase revenue, customer loyalty, and brand exposure.
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