Coach introduces its most recent “In my Tabby” advertising campaign, which stars Lil Nas X, Camila Mendes, and Kōki. The campaign emphasizes sharing individual tales of aspiration and bravery, helping to encourage consumers to take the steps needed to improve their journey. An updated rendition of an antique Tabby bag from the 1970s, conceptualized by Ververs, serves as the campaign’s focal point.
The campaign will reintroduce the famous product to a younger audience while upholding “the brand’s quintessential American design language of character and craftsmanship.” To celebrate the campaign, a metaverse was created to allow consumers to test out the ‘Tabby’ bag and collect AR wearables made in cooperation with Zero10.
“I’ve always believed that fashion should be about more than only style, it should be about community, and creating safe spaces where people feel free to express themselves,” said Stuart Vevers, Coach’s creative director.
Image Credit: Coach
