For a day that’s all about celebrating the earth, American Eagle Outfitters launched RE/AE as a resale shop and made it possible for consumers to browse the secondhand and sustainable clothing offered via a Snapchat lens. This shop was made possible with thredUP and the inaugural RE/AE collection has 200 items from as early as the 1980s priced between $10 and $40.
Gen Z is becoming increasingly aware of the impact of fast fashion on the environment, leading them to prioritize secondhand shopping. At the same time, brands are leveraging augmented reality marketing to reach this demographic, offering virtual try-ons and immersive experiences that align with their values and preferences. This augmented reality Snapchat lens signifies the importance of sustainability and technology in shaping the future of fashion.
