“Patrón El Cielo is radiantly smooth offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste,” said Kathy Parker, Global Chief Marketing Officer at PATRÓN.
With the increasing awareness of the negative effects of sugar and changing taste preferences, consumer demand for naturally sweet alcohol products is on the rise. Consumers are seeking alternatives to traditional sugary drinks and are turning to products that let natural flavors shine.