Patrón is bringing refinement to the prestige tequila category with the launch of Patrón El Cielo, the first four-times distilled prestige tequila on the market. Thanks to this unique process, this innovative tequila taps into the naturally sweet flavors of agave for an unparalleled bright and fresh taste and a super smooth finish.
“Patrón El Cielo is radiantly smooth offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste,” said Kathy Parker, Global Chief Marketing Officer at PATRÓN.
With the increasing awareness of the negative effects of sugar and changing taste preferences, consumer demand for naturally sweet alcohol products is on the rise. Consumers are seeking alternatives to traditional sugary drinks and are turning to products that let natural flavors shine.
