Based on the success of its Plum Plump Hyaluronic Cream, fruit-forward skincare brand Glow Recipe is introducing an all-new product, the Plum Plump Gloss Balm. This everyday lip treatment applies the hero ingredients from the customer-favorite cream to the lips, namely hydrating plum extracts and hyaluronic acid. Glow Recipe co-founder and co-CEO Sarah Lee told TZR, “we knew that a lip treatment with the same ingredient story would be an amazing addition to not only treat parched lips, but to provide a top coat, gloss-like finish as well.”
This plumping lip treatment offers all the benefits of a moisturizing cream—without being too heavy—plus the high shine of a gloss. This animal-free formula features a plant-derived alternative to lanolin, which acts as an emollient in the vegan balm.