Recently, Can-Am—which is a brand of BRP Inc., “a global leader in the world of powersports products”—collaborated with The Shoe Surgeon on three custom Can-Am Ryker 3-wheel vehicles and three pairs of bespoke sneakers. The collection seeks to “celebrate the thrill of the ride” while pushing “the limits of creativity to celebrate inclusivity, heritage and the love of the ride.”
For the collaborations, Can-Am and The Shoe Surgeon chose three distinct themes to influence the vehicle aesthetic and accompanying bespoke sneaker designs. Those themes include ‘Inclusivity,’ ‘Brand Heritage,’ and ‘Love of the Ride.’ Each theme closely relates to Can-Am’s values as a brand, its history, and its hopes for the future.
In the end, each vehicle will be donated in order “to help raise awareness and money toward fighting intimidation and influencing positive behavior” in the industry.
Image Credit: Can-Am x The Shoe Surgeon
