The fruit range now includes three different cuts of the brand’s premium Tropical Gold Pineapple along with a new Tropical Fruit Mix in a 227-gram can. The products will maintain a competitive price point despite the updates with 227-gram cans coming in at just £1 each. The updates are expected to keep the brand agile in the face of an ever-changing marketplace.
UK Sales Director Andrew Bradshaw spoke on the updates to the Dole canned fruit range saying, “We know these kinds of ambient products are becoming increasingly popular with consumers at present, as they not only offer good value, but increased flexibility with longer shelf lives, meaning less waste. We’ll be supporting the launch with a multi-faceted media plan including geo-targeted ads, sampling, PR, social media advertising and in-store activation.”