The Alpen Delight bars are an update to the brand’s Alpen Light bars in the UK that are formulated with flavor and function in mind to work well within the modern consumers’s everyday diet. The snack bars come in six flavors including Caramel & Shortbread, Raspberry Rocky Road, Chocolate Honeycomb and more, which each come in at less than 100-calories per serving. The product caters to changing consumer preferences when it comes to snacking, which is seeing many seek out options that are enjoyment-led but also low in calories.
Head of Challenger Brands at Weetabix Food Company Lou Vickers spoke on the Alpen Delight bars saying, “Alpen Delight is an exciting, modern, and delicious addition to the Alpen portfolio, which we expect will welcome a new audience of snack lovers to the brand, boosting sales for Alpen and the overall category. We’re dialling up the taste and pleasure cues with this launch, offering an indulgent but affordable product that meets the needs of today’s consumers.”